About LaRue PR
LaRue PR is the passion of founder and president, Jessy Fofana, born out of her love for finding emerging designers and amazing indie retailers to help them realize their full potential and achieve success. Jessy founded LaRue PR over seven years ago after successfully directing public relations initiatives for an impressive list of well-known fashion, lifestyle and cosmetics brands and retailers. She brings a unique perspective of understanding what every player in the PR game needs. Having worked in magazine publishing, she knows what editors are looking for, and as the co-creator of Femme Arsenal, an indie cosmetic brand, she understands what business owners need to grow to the next level. It was Jessy’s skill in marketing and publicizing Femme Arsenal that brought a buyout offer from Ecko, and Jessy realized her passion was to help other business owners achieve the same goals.
Together with her LaRue PR team, Jessy’s strategy is to bring attention to each client by targeting media in regional, national and international markets to create the kind of take-notice, multi-faceted publicity campaign that delivers brand-changing buzz and media exposure. From brand development and marketing to traditional and new media relations services, LaRue PR provides the skill and experience of a large agency with the creativity, singular attention and affordability that can only be offered by a boutique firm.