Full-Service PR Data-Driven Strategy Performance-Led Results

The only PR agency built for the full customer journey.

Public Relations Affiliate Marketing AEO-Driven Media Influencer Marketing Brand Partnerships
We’ve got the receipts

The numbers speak for themselves.

6,000+
Tier 1 Placements
Per Year
17B
Monthly
Impressions
300+
Brands
Scaled
$270M+
Affiliate Revenue
Driven
Our Clients Have Been Featured In
Esquire Kitchn Variety HerMoney Well+Good Men's Journal Deadline StyleCaster WWD POPSUGAR Entrepreneur Cosmopolitan

We build brand authority that converts.

The brands winning today show up everywhere their audience does, in the press they read, the feeds they scroll, the AI tools they ask, and the communities they trust. LaRue builds the strategy that connects all of it, from the story that earns attention to the channels that turn it into growth.

How we get the job done

Awareness

We earn your brand the kind of press, creator coverage, and cultural presence that introduces you to the audiences that matter—and makes them pay attention.

Top of Funnel

Research

We ensure your brand shows up accurately and favorably everywhere your audience goes to learn more: AI platforms, search, communities, and trusted voices.

Mid-Funnel

Trust & Authority

We build the thought leadership, strategic narrative and consistent brand presence across earned media, influencer partnerships, Reddit communities and industry recognition that makes choosing you feel like the obvious decision.

Consideration

Conversion

We activate the performance channels—affiliate programs, commerce content and integrated campaigns—that turn brand authority into bottom-line growth.

Bottom of Funnel

Want a free audit?

Real insights. Zero obligation.

LaRue’s complimentary brand audits cover PR, AI visibility, Reddit, affiliate, and influencer marketing: delivering an honest, expert review of your current presence and a clear picture of what it would take to grow.

Start With a Free Audit →

Brands We’ve Made Household Names.

See Our Work →
Gorjana
Richer Poorer
Bombshell Sportswear
OluKai
Lulu & Georgia
Mustard Made
Ettitude
Health-Ade
Pop & Bottle
Gardencup
Avocado Green Mattress
Bookshop.org
Ollie
Open Farm
Colleen Rothschild Beauty
Delavie Sciences
Calocurb

Client Testimonials.

“We initially partnered with LaRue for the holiday/gifting season, and it quickly became clear we wanted them on as a long-term partner. Their team communicates proactively and consistently, delivers thorough and actionable reporting, and adapts quickly based on feedback or shifting priorities. They bring strong strategic thinking to the table, not just execution, and have been instrumental in helping us expand into additional channels like affiliate. Overall, they’ve become a trusted extension of our team and I enjoy working with the whole team so much.”

Allie Rosehill
Director of Marketing, Brand, OluKai

“Working with this team has been a game changer for our brand. They consistently deliver high-quality media placements across top-tier publications, television, and influential voices in the cosmetics industry. Their ability to translate our science-driven story into compelling coverage has significantly elevated our visibility and credibility. From strategic positioning to execution, they’ve exceeded expectations at every step.”

Kyle Landry, PhD
President, Delavie Sciences, LLC

“Partnering with LaRue has been one of the best decisions we’ve made for ettitude. They’ve driven meaningful press coverage and built an affiliate program that actually performs, all while operating with the kind of care and strategic rigor you’d expect from an in-house team. They don’t just secure placements, they protect and elevate the brand in every conversation.”

Brianna Garriott
Director of Marketing, Ettitude

“In the three years we’ve worked with LaRue, we’ve won several industry awards, we are frequently featured in major media outlets, and have seen a significant expansion of our affiliate network. Our company has experienced 83% growth, and LaRue’s advocacy, media savvy, and collaborative partnership has been essential. They are also a pleasure to work with.”

Andy Hunter
Founder & CEO, Bookshop.org

“LaRue hustles, they don’t waste our time or money, and they are pros at getting incredible placements and opportunities for our brand and executives.”

Daina Trout
Co-Founder, Health-Ade

“The LaRue team has helped our brand transform its media footprint exponentially since they were onboarded. The team is an absolute delight to work with; they are flexible to change, proactive, and enthusiastic.”

Sara Zucker
Director of Social Media & Digital PR, Korres

“Jessy and her team have become an indispensable part of my team. Dedicated, wildly creative, hardworking, passionate and just downright smart, I feel extraordinarily #blessed to have found my soul-sister PR folks in LaRue.”

Justina Blakeney
Founder, Jungalow

“LaRue has been an absolute dream for us to work with, right from the very beginning of our partnership. Their high-performing team has delivered incredible results for our brand across traditional PR, influencer relations and affiliate marketing, growing our reach, awareness and conversions in the US market. As an Australian and UK-based business, having an on-the-ground strategic partner that really understands our brand has been invaluable, they’re a true extension of our in-house team. LaRue has been essential in Mustard’s growth in the US and I can’t wait to see what we will go on to achieve together in the future.”

Head of PR & Partnerships
Mustard Made

“Jessy and the team at LaRue go above and beyond the normal expectations of a PR agency. Their scrappy, work-their-ass-off attitude pays off in spades. We heart them.”

Iva Pawling
Co-Founder & CEO, Richer Poorer

Recent Press Wins.

View All Press →

The thinking behind the strategy.

Read the Blog →

Built different. Industry recognized. Client obsessed.

Featured Panelist
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Speaker, Commerce Content & Modern Media
Winner
Winner, Advertising & Marketing
Winner
Winner, Tech/Digital Marketers

Let’s get into it.

Choosing an integrated PR & marketing agency is a significant decision and transparency is a must. Here’s everything you need to know about how LaRue works, what to expect, and why our clients stay for years, not months.

Read Our Full FAQ →
What is the difference between PR, influencer marketing, and affiliate marketing — and do I need all three?+
PR builds credibility through earned media, influencer marketing activates trusted voices to drive consideration, and affiliate marketing connects it all to measurable revenue. The brands growing fastest aren’t choosing between them, they’re running all three as one integrated strategy.
What is AI/Generative Engine Optimization (AEO/GEO) and why does it matter for my brand in 2026?+
AEO/GEO is the practice of ensuring your brand gets cited and recommended by AI tools like ChatGPT, Perplexity, and Google AI Overviews: the new way people discover and decide on brands. If you’re not optimizing for it, you’re invisible to a growing portion of your audience.
How do I get my brand recommended by ChatGPT, Perplexity, and Google AI Overviews?+
AI tools recommend brands that have consistent earned media coverage, a clear and authoritative brand narrative, and content that directly answers the questions your audience is asking.
How long does it take to see results from a PR campaign?+
Media placements can start appearing within the first 30 to 60 days, but meaningful brand authority builds over time. The brands that get frustrated with PR are usually the ones measuring it too narrowly, too soon.
How do I measure the ROI of PR beyond press clips and impressions?+
The metrics that actually matter are branded search volume, inbound lead quality, AI citation frequency, and conversion rate changes on pages that receive PR-driven traffic.
+ More Answered on Our FAQ Page →
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