WE’RE NOT BREAKING THE RULES. WE’RE REINVENTING THE GAME.
Who we are
LaRue makes sh*t happen. For two decades, we’ve accelerated the most coveted brands and thought leaders in fashion, beauty, food, wellness, tech, and beyond with boundary-pushing PR. Today we’re a full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI. With headquarters near NYC and a global reach, LaRue has a finger on the pulse of culture. We don’t just enter the conversation—we create it.
01
Onboard
We become brand experts and evangelists, developing an overarching strategy for affiliate and PR, creating proactive pitch angles, drafting foundational copy, and researching and identifying key media targets.
02
Execute
We start talking and we don’t stop. We build buzz and interest by proactively pitching newsy and evergreen stories that highlight the brand narrative, thought leadership, and points of difference across the media and affiliate landscapes.
03
Win
Coverage and partnerships come to life, creating multi-channel touchpoints with the consumer, boosting brand visibility, building social chatter and UGC, and accelerating acquisition, conversion, and retention.
04
Build
We iterate and evolve strategy according to key learnings and KPIs, maximizing PR and affiliate potential so they’re consistently delivering the results you want.
Select clients
Our Team
Jessy Klein Fofana
CEO + Founder
Emily Klein
President
Jaclyne Franciscone
Chief Strategy Officer
Amy Ziskin
Director of PR
Hayley Stocker
Senior Account Director
Sophia Aitmoussa
Account Director
Quinlan Talaric
Director of Affiliate Marketing
Morgan Murphy
Account Coordinator
Meghan Ianiro
Account Executive
Michelle Mason
Partnership and Sales Associate
Allie Droze
Director of PR
Bailey Razzano
Director of Affiliate
Claire Backner
Account Executive
Claire Recore
Senior Affiliate Coordinator
Daniella Totaro
Senior Account Executive
Devyn Reilly
Affiliate Marketing Manager
Tori Sicha
Account Director
Lex Hill
VP of Business Development
Lexi Phillips
Affiliate Manager
Victoria Cagley
Associate Account Executive
Put us to work
From the newsfeed
03.27.2025
She Saved a Sweet Company and Grew It to $20 Million a Year. But She Never Liked Its Name — Decades Later, It’s Getting a Makeover. A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand from Seattle Chocolate to Maeve.
01.28.2025
Indie Bookstores Will Soon Be Able to Sell E-Books to Customers. Bookshop, a site that lets independent, bricks-and-mortar bookshops sell their books online, is launching an app that will allow the sales of e-books, too.
