How LaRue PR Executed a Highly Successful Media Blitz
TOGETHXR is a new media and commerce company founded by four of the world’s top professional Olympic athletes: Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird. TOGETHXR is the intersection of lifestyle and culture, powered by sport–content that highlights women and girls as game changers, culture shapers and barrier breakers while fostering a community inclusive to all. The platform launched in March 2021.
LaRue PR’s Strategy:
We were tasked with creating a media blitz centered around TOGETHXR’s launch, specifically targeting tier one outlets across sports, lifestyle and business publications. Our goal was to highlight the need for more coverage in women’s sports and showcase the original content created by TOGETHXR.
Our Multi-Pronged Approach:
Press Pitching & Interviews:
We crafted compelling press releases and pitches to high-value reporters and influencers, resulting in top-tier interviews, press coverage and other features.
Media Blitz Coordination:
We strategically coordinated a time-sensitive press push to generate national media attention within a short period of time to amplify the launch of TOGETHXR.
Expert Press Positioning:
With the founders being four of the world’s top professional Olympic athletes, we purposefully positioned Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird as experts to further the launch of their brand and share their broader message and expertise across several media outlets.
LaRue PR’s Results:
We secured more than two billion media impressions through our media blitz efforts within the first 72 hours of TOGETHXR’s launch, gaining national media attention. We continue to successfully position TOGETHXR as a rising leader in women’s sports media by raising awareness of the platform and the brand’s original and exclusive content.
- Featured in top-tier outlets such as Adweek, Axios, Bleacher Report, Business Insider, CNBC, CNN, E! News, ESPN, Forbes, HYPEBEAST, LA Times, New York Times, People, POPSUGAR, SELF, Sports Illustrated, Sportico, and Today Show.