Since 2005 LaRue PR has been working with top brands and thought leaders across fashion, beauty, lifestyle, design, food, beverage, wellness, tech and beyond. With a penchant for approaching all things media from an innovative point of view and an insatiable drive to make sh*t happen, LaRue PR is untouchable when it comes to creating ground-breaking media strategy for both emerging and established businesses. With headquarters outside of NYC and a global reach, LaRue PR creates multi-faceted, cross-platform PR campaigns that amplify brand awareness and deliver game changing results.
Jaclyn Johnson, Founder of Create & Cultivate
LaRue PR works like an in house team. They are involved in every aspect of our PR strategy and always deliver. One notable thing that sets them apart from other agencies with is that they have trailblazed a modern and innovative approach to PR that was in reaction to the constantly changing media landscape. They hustle hard, are nimble and get it done.
Lana Hansen, Chief Growth Officer of Ban.do
The LaRue team is responsive, creative, dedicated and unafraid to think outside of the box. They understand our aesthetic and audience and are naturally skilled at building and maintaining media relationships. Due to these strengths, we have noticed a direct positive impact on our business.
Sara Sugarman, Founder & CEO of Lulu & Georgia
For years, LaRue PR has been an extension of our team. I have never worked with an outside firm who better understands our brand and our business objectives. What I really value is how much Jessy and her team think outside the box and outside the traditional realm of PR. It’s not a “one size fits all” approach. It’s what works for your brand. They are innovative, constantly creative, and inventive, which I think is incredibly rare to find.
Erica Cerulo, Founder of OF A KIND
With Jessy and her team at LaRue, we feel like we have smart, savvy women going to bat for us constantly—which is not something we’ve felt with other PR firms we’ve worked with! They’re genuine hustlers who just really get it, both in terms of what’s right for our brand and what makes a good story.
Justina Blakeney, Founder of Jungalow
Jessy and her team have become an indispensable part of my team. Dedicated, wildly creative, hardworking, passionate and just downright smart, I feel extraordinarily #blessed to have found my soul-sister PR folks in LaRue. From orchestrating big-time events (and making them a total breeze!) to landing my dream press placements (from the The New York Times to E! Television, Forbes and beyond!) I can’t recommend LaRue PR enough.
Iva Pawling, Co-founder and CEO of Richer Poorer
Jessy and the team at LaRue go above and beyond the normal expectations of a PR agency. In a challenging editorial climate in both the digital and offline space, where editors are inundated with cookie cutter requests and pitches, LaRue takes the time to collaboratively work with our team. They work through brand stories with us, and craft unique angles for our products, allowing us to secure the best placements with the best publications to further fuel our brand growth. Their scrappy, work-their-ass-off attitude pays off in spades. We heart them.
Founder and CEO
Jessy Fofana launched, built, and sold her first company before turning thirty. In 2005, after directing breakout PR and marketing initiatives on both the agency side and as an in-house executive, Jessy founded LaRue PR, a scrappy, smart boutique agency that has trail blazed a new approach to public relations in the digital age. With over 20 years of experience, Jessy is at the forefront of what is new and next. Her innovative style has made her an industry standout with strong relationships across the media and influencer landscape. Featured in the pages of Harper’s Bazaar, WWD, InStyle, Entrepreneur, The Everygirl and Elle Décor, Jessy is regularly touted as a PR, social media and influencer marketing expert.